{"id":37937,"date":"2022-02-08T11:17:00","date_gmt":"2022-02-08T09:17:00","guid":{"rendered":"https:\/\/www.fbf.fr\/fr\/?p=37937"},"modified":"2025-09-18T15:22:10","modified_gmt":"2025-09-18T13:22:10","slug":"les-francais-leur-banque-leurs-attentes-3eme-etude-fbf-ifop-partie-1","status":"publish","type":"post","link":"https:\/\/fbf.fr\/fr\/les-francais-leur-banque-leurs-attentes-3eme-etude-fbf-ifop-partie-1\/","title":{"rendered":"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) d\u00e9voile en exclusivit\u00e9 la premi\u00e8re partie de son \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb, men\u00e9e en d\u00e9cembre 2021 avec l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP), sur l\u2019image que les Fran\u00e7ais ont de la banque. Ce zoom sur l\u2019image prouve que la proximit\u00e9 est, pour les Fran\u00e7ais, un enjeu d\u00e9terminant de leur satisfaction et de leur confiance.<\/strong><\/p>\n\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1<\/p><p class=\"postAttachment__fileSize\">602,0 Ko<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1\" href=\"https:\/\/fbf.fr\/uploads\/2025\/09\/Etude-FBF-IFOP-2021-Les-francais-leur-banque-leurs-attentes.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) d\u00e9voile en exclusivit\u00e9 la premi\u00e8re partie de son \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb, men\u00e9e en d\u00e9cembre 2021 avec l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP), sur l\u2019image que les Fran\u00e7ais ont de la banque. Ce zoom sur l\u2019image prouve que la proximit\u00e9 est, pour les Fran\u00e7ais, un enjeu [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":30704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","views":1547,"viewed_at":"1778494624"},"categories":[1585,3320,3390,3348,3321,1582,1603],"tags":[3272,3273],"class_list":["post-37937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-rubrique-etudes-et-chiffres-cles","category-image-et-pratique-bancaire","category-industrie-bancaire-francaise","category-mots-cles","category-rubrique-newsroom","category-la-banque-des-particuliers","tag-industrie-bancaire-francaise","tag-particuliers"],"yoast_head":"<title>Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1 - Image et pratique bancaire - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)<\/title>\n<meta name=\"description\" content=\"La FBF d\u00e9voile la premi\u00e8re partie de son \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb, men\u00e9e en d\u00e9cembre 2021 avec l\u2019IFOP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fbf.fr\/fr\/les-francais-leur-banque-leurs-attentes-3eme-etude-fbf-ifop-partie-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 3\u00e8me \u00e9tude FBF-IFOP partie 1 - 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