{"id":37915,"date":"2024-02-05T09:58:00","date_gmt":"2024-02-05T07:58:00","guid":{"rendered":"https:\/\/www.fbf.fr\/fr\/?p=37915"},"modified":"2025-09-18T14:26:44","modified_gmt":"2025-09-18T12:26:44","slug":"les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024","status":"publish","type":"post","link":"https:\/\/fbf.fr\/fr\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\/","title":{"rendered":"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) et l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP) d\u00e9voilent les r\u00e9sultats de leur 5<sup>\u00e8me<\/sup>\u00a0\u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb. Men\u00e9e aupr\u00e8s de plus de 4\u00a0000 Fran\u00e7ais (\u00e9tude FBF-IFOP men\u00e9e entre le 17 et le 27 novembre 2023 aupr\u00e8s d\u2019un \u00e9chantillon de 4\u00a0008 personnes, repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus), celle-ci dresse notamment le portrait du client bancaire Fran\u00e7ais, montre ses principales attentes vis-\u00e0-vis de la banque, l\u2019utilisation qu\u2019il en fait et d\u00e9voile sa vision du secteur.<\/strong><\/p>\n\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP<\/p><p class=\"postAttachment__fileSize\">1,6 Mo<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP\" href=\"https:\/\/fbf.fr\/uploads\/2025\/09\/Resultats-Etude-FBF-IFOP-2024-Les-Francais-leur-banque-leurs-attentes.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) et l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP) d\u00e9voilent les r\u00e9sultats de leur 5\u00e8me\u00a0\u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb. Men\u00e9e aupr\u00e8s de plus de 4\u00a0000 Fran\u00e7ais (\u00e9tude FBF-IFOP men\u00e9e entre le 17 et le 27 novembre 2023 aupr\u00e8s d\u2019un \u00e9chantillon de 4\u00a0008 personnes, repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":35351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","views":1680,"viewed_at":"1778494676"},"categories":[1585,3320,3390,3348,3321,1582,1603],"tags":[3272,3273],"class_list":["post-37915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-rubrique-etudes-et-chiffres-cles","category-image-et-pratique-bancaire","category-industrie-bancaire-francaise","category-mots-cles","category-rubrique-newsroom","category-la-banque-des-particuliers","tag-industrie-bancaire-francaise","tag-particuliers"],"yoast_head":"<title>Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP - Image et pratique bancaire - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)<\/title>\n<meta name=\"description\" content=\"La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) et l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP) d\u00e9voilent les r\u00e9sultats de leur 5\u00e8me \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb. Men\u00e9e aupr\u00e8s de plus de 4 000 Fran\u00e7ais, celle-ci dresse notamment le portrait du client bancaire Fran\u00e7ais, montre ses principales attentes vis-\u00e0-vis de la banque, l\u2019utilisation qu\u2019il en fait et d\u00e9voile sa vision du secteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fbf.fr\/fr\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP - Image et pratique bancaire - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)\" \/>\n<meta property=\"og:description\" content=\"La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) et l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP) d\u00e9voilent les r\u00e9sultats de leur 5\u00e8me \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb. Men\u00e9e aupr\u00e8s de plus de 4 000 Fran\u00e7ais, celle-ci dresse notamment le portrait du client bancaire Fran\u00e7ais, montre ses principales attentes vis-\u00e0-vis de la banque, l\u2019utilisation qu\u2019il en fait et d\u00e9voile sa vision du secteur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fbf.fr\/fr\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration bancaire fran\u00e7aise\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-05T07:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T12:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fbf.fr\/uploads\/2024\/01\/GettyImages-603853500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jrho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jrho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/\"},\"author\":{\"name\":\"jrho\",\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/#\\\/schema\\\/person\\\/5d3a07ec198e2518a63fbe4b95ef4884\"},\"headline\":\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP\",\"datePublished\":\"2024-02-05T07:58:00+00:00\",\"dateModified\":\"2025-09-18T12:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/\"},\"wordCount\":113,\"publisher\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fbf.fr\\\/uploads\\\/2024\\\/01\\\/GettyImages-603853500.jpg\",\"keywords\":[\"Industrie bancaire fran\u00e7aise\",\"Particuliers\"],\"articleSection\":[\"Actualit\u00e9s\",\"Etudes et chiffres cl\u00e9s\",\"Image et pratique bancaire\",\"Industrie bancaire fran\u00e7aise\",\"Mots-cl\u00e9s\",\"Newsroom\",\"Particuliers\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/\",\"url\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/\",\"name\":\"Les Fran\u00e7ais, leur banque, leurs attentes \u2013 5\u00e8me \u00e9tude FBF-IFOP - Image et pratique bancaire - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/les-francais-leur-banque-leurs-attentes-etude-fbf-ifop-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fbf.fr\\\/uploads\\\/2024\\\/01\\\/GettyImages-603853500.jpg\",\"datePublished\":\"2024-02-05T07:58:00+00:00\",\"dateModified\":\"2025-09-18T12:26:44+00:00\",\"description\":\"La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) et l\u2019institut fran\u00e7ais d\u2019opinion publique (IFOP) d\u00e9voilent les r\u00e9sultats de leur 5\u00e8me \u00e9tude \u00ab Les Fran\u00e7ais, leur banque, leurs attentes \u00bb. 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