{"id":37887,"date":"2016-09-05T16:56:00","date_gmt":"2016-09-05T14:56:00","guid":{"rendered":"https:\/\/www.fbf.fr\/fr\/?p=37887"},"modified":"2025-09-17T16:59:08","modified_gmt":"2025-09-17T14:59:08","slug":"observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva","status":"publish","type":"post","link":"https:\/\/fbf.fr\/fr\/observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva\/","title":{"rendered":"Observatoire de l&rsquo;image des banques &#8211; Enqu\u00eate 2016 FBF et BVA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Avec 68% de bonnes opinions, l\u2019image des banques fran\u00e7aises est \u00e0 son niveau le plus \u00e9lev\u00e9 depuis 10 ans et confirme son am\u00e9lioration r\u00e9guli\u00e8re avec un gain d\u2019opinions favorables de 16 points depuis 2010 (le Barom\u00e8tre de l\u2019image des banques a \u00e9t\u00e9 r\u00e9alis\u00e9 par l\u2019institut BVA. L\u2019enqu\u00eate a \u00e9t\u00e9 men\u00e9e en face \u00e0 face aupr\u00e8s de 1058 fran\u00e7ais repr\u00e9sentatifs des 15ans et plus, selon la m\u00e9thode des quotas entre le 12 et le 27 mai 2016).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019image que chaque Fran\u00e7ais a de sa banque reste stable \u00e0 un bon niveau de 78% d\u2019opinions favorables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les \u00e9l\u00e9ments constitutifs de l\u2019image positive des banques fran\u00e7aises : la proximit\u00e9 (\u00e0 la fois fond\u00e9e sur la comp\u00e9tence du conseiller et la performance des services digitalis\u00e9s mis \u00e0 disposition), la confiance (la s\u00e9curit\u00e9 est reconnue comme un atout des banques), le financement de l\u2019\u00e9conomie (o\u00f9 le r\u00f4le cl\u00e9 des banques est largement confirm\u00e9).<\/p>\n\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">Enqu\u00eate FBF\/BVA \u2013 Observatoire de l\u2019image des banques 2016<\/p><p class=\"postAttachment__fileSize\">372,5 Ko<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;Enqu\u00eate FBF\/BVA \u2013 Observatoire de l\u2019image des banques 2016&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"Enqu\u00eate FBF\/BVA \u2013 Observatoire de l\u2019image des banques 2016\" href=\"https:\/\/fbf.fr\/uploads\/2025\/09\/Observatoire-2016-presentation-presse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger Enqu\u00eate FBF\/BVA \u2013 Observatoire de l\u2019image des banques 2016<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Avec 68% de bonnes opinions, l\u2019image des banques fran\u00e7aises est \u00e0 son niveau le plus \u00e9lev\u00e9 depuis 10 ans et confirme son am\u00e9lioration r\u00e9guli\u00e8re avec un gain d\u2019opinions favorables de 16 points depuis 2010 (le Barom\u00e8tre de l\u2019image des banques a \u00e9t\u00e9 r\u00e9alis\u00e9 par l\u2019institut BVA. L\u2019enqu\u00eate a \u00e9t\u00e9 men\u00e9e en face \u00e0 face aupr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":29201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","views":1337,"viewed_at":"1778494590"},"categories":[1585,3349,3320,3390,3348,3321,1582,1603],"tags":[3274,3272,3273],"class_list":["post-37887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises-et-pme","category-rubrique-etudes-et-chiffres-cles","category-image-et-pratique-bancaire","category-industrie-bancaire-francaise","category-mots-cles","category-rubrique-newsroom","category-la-banque-des-particuliers","tag-entreprises-et-pme","tag-industrie-bancaire-francaise","tag-particuliers"],"yoast_head":"<title>Observatoire de l&#039;image des banques - Enqu\u00eate 2016 FBF et BVA - Etudes et chiffres cl\u00e9s - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)<\/title>\n<meta name=\"description\" content=\"Avec 68% de bonnes opinions, l&#039;image des banques fran\u00e7aises est \u00e0 son niveau le plus \u00e9lev\u00e9 depuis 10 ans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fbf.fr\/fr\/observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observatoire de l&#039;image des banques - Enqu\u00eate 2016 FBF et BVA - Etudes et chiffres cl\u00e9s - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)\" \/>\n<meta property=\"og:description\" content=\"Avec 68% de bonnes opinions, l&#039;image des banques fran\u00e7aises est \u00e0 son niveau le plus \u00e9lev\u00e9 depuis 10 ans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fbf.fr\/fr\/observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration bancaire fran\u00e7aise\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-05T14:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T14:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fbf.fr\/uploads\/2016\/09\/GettyImages-965462068.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2119\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jrho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jrho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/observatoire-de-limage-des-banques-enquete-2016-fbf-et-bva\\\/\"},\"author\":{\"name\":\"jrho\",\"@id\":\"https:\\\/\\\/fbf.fr\\\/fr\\\/#\\\/schema\\\/person\\\/5d3a07ec198e2518a63fbe4b95ef4884\"},\"headline\":\"Observatoire de l&rsquo;image des banques &#8211; 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