{"id":36143,"date":"2024-09-16T17:03:08","date_gmt":"2024-09-16T15:03:08","guid":{"rendered":"https:\/\/www.fbf.fr\/fr\/?post_type=communique_de_presse&#038;p=36143"},"modified":"2024-09-16T17:03:09","modified_gmt":"2024-09-16T15:03:09","slug":"banques-lancement-dune-campagne-dattractivite","status":"publish","type":"communique_de_presse","link":"https:\/\/fbf.fr\/fr\/communique_de_presse\/banques-lancement-dune-campagne-dattractivite\/","title":{"rendered":"Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La F\u00e9d\u00e9ration bancaire fran\u00e7aise, en lien avec ses membres et l\u2019op\u00e9rateur de comp\u00e9tences Atlas<a href=\"#_ftn1\"><strong>[1]<\/strong><\/a>, lance une campagne d\u2019attractivit\u00e9 du secteur.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque ann\u00e9e, les banques recrutent pr\u00e8s de 45 000 salari\u00e9s et 15 000 nouveaux alternants, dans plus de 200 m\u00e9tiers. Le secteur bancaire est ainsi un employeur majeur avec 1,7% de l\u2019emploi salari\u00e9 priv\u00e9 : pr\u00e8s de 375 000 salari\u00e9s dont 20 000 alternants \u00e0 fin 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire d\u00e9couvrir la grande diversit\u00e9 des m\u00e9tiers aux \u00e9tudiants, aux personnes en recherche d\u2019emploi ou en reconversion, la campagne \u00ab Devenez banquier \u00bb met en avant d\u2019abord des aspirations, \u00e0 travers 5 affiches autour du relationnel, de la proximit\u00e9, de l\u2019innovation, de l\u2019\u00e9conomie et de la construction d\u2019un avenir durable.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure data-wp-context=\"{&quot;closeLabel&quot;:&quot;Fermer&quot;}\" data-wp-interactive=\"fbf-theme\/lightbox\" class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"182\" aria-haspopup=\"dialog\" data-wp-on--click=\"actions.open\" data-wp-on--keydown=\"actions.key\" role=\"button\" tabindex=\"0\" src=\"https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024.png\" alt=\"\" class=\"wp-image-36166\" srcset=\"https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024.png 605w, https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024-300x90.png 300w, https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024-266x80.png 266w, https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024-166x50.png 166w, https:\/\/fbf.fr\/uploads\/2024\/09\/visuels-campagne-attractivite-2024-550x165.png 550w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne nationale met en lumi\u00e8re les possibilit\u00e9s offertes par le secteur de la banque sur tout le territoire : une large vari\u00e9t\u00e9 de m\u00e9tiers, de postes, pour autant de profils diff\u00e9rents. De tr\u00e8s nombreux postes sont \u00e0 retrouver sur la plateforme d\u00e9di\u00e9e <a href=\"https:\/\/www.jinvestislavenir.fr\/lesbanquesrecrutent\/\" target=\"_blank\" rel=\"noreferrer noopener\">jinvestislavenir.fr\/lesbanquesrecrutent<\/a> qui pr\u00e9sente aussi les m\u00e9tiers.<br><br>En parall\u00e8le de la campagne d\u2019affichage, un spot sera diffus\u00e9 sur les plateformes de replay et de streaming de M6+ et TF1+, ainsi que sur les r\u00e9seaux sociaux. Des partenariats avec des cr\u00e9ateurs de contenus et des m\u00e9dias digitaux feront d\u00e9couvrir le m\u00e9tier de banquier : Elan, Hugo D\u00e9crypte, Legend, Le M\u00e9dia Positif ou Brut, Tonton Karim\u2026 La sponsorisation de podcasts ou de sites sp\u00e9cialis\u00e9s est pr\u00e9vue pour \u00e9largir l\u2019\u00e9cho. La campagne durera jusqu\u2019\u00e0 fin 2024.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#_ftnref1\">[1]<\/a> <em><a href=\"https:\/\/www.opco-atlas.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas<\/a> est l\u2019op\u00e9rateur de comp\u00e9tences (OPCO) des entreprises des services financiers et du conseil, il f\u00e9d\u00e8re 13 branches professionnelles, 185&nbsp;000 entreprises repr\u00e9sentant 2,1 millions de salari\u00e9s. <\/em><br><em>Les f\u00e9d\u00e9rations syndicales et patronales des 4 branches du secteur bancaire relevant de l\u2019OPCO &#8211; les branches de la banque, de la banque populaire, de la caisse d\u2019\u00e9pargne\u202fet du cr\u00e9dit mutuel- ont uni leurs forces pour lancer cette campagne nationale d\u2019envergure. <\/em><\/p>\n\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">Communiqu\u00e9 de presse &#8211; Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 (PDF)<\/p><p class=\"postAttachment__fileSize\">150,6 Ko<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;Communiqu\u00e9 de presse - Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 (PDF)&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"Communiqu\u00e9 de presse - Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 (PDF)\" href=\"https:\/\/fbf.fr\/uploads\/2024\/09\/CP-FBF-Banque-Lancement-dune-campagne-dattractivite.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger Communiqu\u00e9 de presse &#8211; Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 (PDF)<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>\n\n<div class=\"author\"><div class=\"author__wrapper\"><img decoding=\"async\" class=\"author__portrait\" src=\"https:\/\/fbf.fr\/uploads\/2020\/09\/1578231572559.jpg\" alt=\"\"><p class=\"author__name\">Beno\u00eet DANTON<\/p><p class=\"author__contact\">bdanton@fbf.fr<\/p><p class=\"author__contact\">06.73.48.80.40<\/p><\/div><div class=\"author__wrapper\"><img decoding=\"async\" class=\"author__portrait\" src=\"https:\/\/fbf.fr\/uploads\/2024\/01\/clara-delmotte.jpg\" alt=\"\"><p class=\"author__name\">Clara DELMOTE<\/p><p class=\"author__contact\">cdelmote@fbf.fr<\/p><p class=\"author__contact\">06.31.06.60.39<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration bancaire fran\u00e7aise, en lien avec ses membres et l\u2019op\u00e9rateur de comp\u00e9tences Atlas[1], lance une campagne d\u2019attractivit\u00e9 du secteur. Chaque ann\u00e9e, les banques recrutent pr\u00e8s de 45 000 salari\u00e9s et 15 000 nouveaux alternants, dans plus de 200 m\u00e9tiers. Le secteur bancaire est ainsi un employeur majeur avec 1,7% de l\u2019emploi salari\u00e9 priv\u00e9 : [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":36170,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","views":9440,"viewed_at":"1778494692"},"categories":[1585,1707,3425,3354,3320,3348,3321,1582],"tags":[3282,3272],"class_list":["post-36143","communique_de_presse","type-communique_de_presse","status-publish","has-post-thumbnail","hentry","category-actualites","category-communiques","category-emploi","category-emploi-et-insertion","category-rubrique-etudes-et-chiffres-cles","category-industrie-bancaire-francaise","category-mots-cles","category-rubrique-newsroom","tag-emploi-et-insertion","tag-industrie-bancaire-francaise"],"yoast_head":"<title>Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 - Communiqu\u00e9s de presse - F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF)<\/title>\n<meta name=\"description\" content=\"La F\u00e9d\u00e9ration bancaire fran\u00e7aise, en lien avec ses membres et l\u2019op\u00e9rateur de comp\u00e9tences Atlas, lance une campagne d\u2019attractivit\u00e9 \u00ab Devenez banquier \u00bb pour faire d\u00e9couvrir la grande diversit\u00e9 des m\u00e9tiers aux \u00e9tudiants, aux personnes en recherche d\u2019emploi ou en reconversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fbf.fr\/fr\/communique_de_presse\/banques-lancement-dune-campagne-dattractivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banques : lancement d\u2019une campagne d\u2019attractivit\u00e9 - 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