{"id":13039,"date":"2017-12-04T00:00:00","date_gmt":"2017-12-04T00:00:00","guid":{"rendered":"https:\/\/www.fbf.fr\/fr\/communique_de_presse\/transformation-numerique-de-leconomie-comment-aller-plus-loin\/"},"modified":"2025-07-17T14:35:01","modified_gmt":"2025-07-17T12:35:01","slug":"transformation-numerique-de-leconomie-comment-aller-plus-loin","status":"publish","type":"communique_de_presse","link":"https:\/\/fbf.fr\/fr\/communique_de_presse\/transformation-numerique-de-leconomie-comment-aller-plus-loin\/","title":{"rendered":"Transformation num\u00e9rique de l&rsquo;\u00e9conomie : comment aller plus loin ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) a organis\u00e9 une matin\u00e9e d&rsquo;\u00e9changes sur le financement de l&rsquo;immat\u00e9riel, sujet cl\u00e9 de la transformation num\u00e9rique de l&rsquo;\u00e9conomie. Entrepreneurs, banquiers, professionnels du droit et du chiffre, pouvoirs publics, experts, ont ainsi pu dialoguer, progresser ensemble dans la compr\u00e9hension des enjeux, partager un diagnostic et proposer des pistes d&rsquo;am\u00e9liorations souhaitables.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au c\u0153ur des enjeux de financement des entreprises, la profession bancaire a \u00e9voqu\u00e9, \u00e0 cette occasion, des pistes de r\u00e9flexions qui s&rsquo;inscrivent dans sa contribution au Plan d&rsquo;Action pour la Croissance et la Transformation des Entreprises, PACTE :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mieux orienter l&rsquo;\u00e9pargne des Fran\u00e7ais vers le financement des entreprises. Cet objectif impose la mise en place d&rsquo;un produit d&rsquo;\u00e9pargne longue au bilan des banques. Cette \u00e9pargne doit ainsi permettre de maintenir les financements longs \u00e0 l&rsquo;\u00e9conomie que le secteur bancaire apporte d\u00e9j\u00e0 de mani\u00e8re constante et croissante.<\/li><li>Capitaliser sur la capillarit\u00e9 et la proximit\u00e9 des r\u00e9seaux bancaires pour accompagner les chefs d&rsquo;entreprises vers le financement de leur d\u00e9veloppement et de leur capital.<\/li><li>Mieux valoriser les investissements immat\u00e9riels des entreprises, notamment dans la transformation num\u00e9rique.<\/li><li>Mettre en place un nouveau dispositif de suramortissement des investissements de transformation num\u00e9rique des entreprises.<\/li><li>Faciliter l&rsquo;acc\u00e8s et simplifier les proc\u00e9dures et reporting li\u00e9s aux financements et garanties de la BEI et du FEI.<\/li><li>Favoriser le d\u00e9veloppement des relations d\u00e9mat\u00e9rialis\u00e9es (signature \u00e9lectronique).<\/li><li>Revoir le traitement prudentiel des investissements en logiciels des banques pour favoriser l&rsquo;innovation et la comp\u00e9titivit\u00e9 des banques, et faire jouer \u00e0 plein l&rsquo;effet d&rsquo;entra\u00eenement de leurs investissements num\u00e9riques dont elles sont les premiers donneurs d&rsquo;ordre.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, pour permettre une meilleure valorisation des actifs immat\u00e9riels des entreprises, la FBF participe \u00e0 la d\u00e9marche de la Direction G\u00e9n\u00e9rale des Entreprises qui travaille sur une grille de 26 indicateurs extra-financiers qui permettra \u00e0 l&rsquo;entreprise d&rsquo;identifier et de mieux valoriser ses actifs immat\u00e9riels-cl\u00e9s aupr\u00e8s de ces partenaires (investisseurs, financeurs&#8230;).<br><br>Pour Marie-Anne Barbat-Layani, directrice g\u00e9n\u00e9rale de la FBF : \u00ab\u00a0<em>Le financement de l&rsquo;\u00e9conomie, des entreprises et des PME est la premi\u00e8re priorit\u00e9 strat\u00e9gique des banques fran\u00e7aises. Nous avons souhait\u00e9 organiser cette r\u00e9flexion sur le financement de l&rsquo;immat\u00e9riel avec l&rsquo;ensemble des parties prenantes, et formuler des propositions op\u00e9rationnelles pour acc\u00e9l\u00e9rer la transformation num\u00e9rique des entreprises. Il s&rsquo;agit, pour nous, de contribuer efficacement aux r\u00e9flexions pilot\u00e9es par le ministre de l&rsquo;Economie et des Finances Bruno Le Maire dans le cadre du PACTE souhait\u00e9 par le gouvernement, et aux travaux du Parlement sur le financement des entreprises.<\/em> \u00bb<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure data-wp-context=\"{&quot;closeLabel&quot;:&quot;Fermer&quot;}\" data-wp-interactive=\"fbf-theme\/lightbox\" class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"497\" aria-haspopup=\"dialog\" data-wp-on--click=\"actions.open\" data-wp-on--keydown=\"actions.key\" role=\"button\" tabindex=\"0\" src=\"https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017.png\" alt=\"\" class=\"wp-image-22686\" srcset=\"https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017.png 718w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-300x208.png 300w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-80x55.png 80w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-679x470.png 679w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-433x300.png 433w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-361x250.png 361w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-72x50.png 72w, https:\/\/fbf.fr\/uploads\/2021\/06\/CP-FBF-Financement-de-limmateriel-2017-550x381.png 550w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fbf.fr\/en\/digital-transformation-of-the-economy-how-can-we-go-further\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital transformation of the economy: how can we go further?<\/a><\/p>\n\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">FBF Communiqu\u00e9 de presse &#8211; Transformation num\u00e9rique de l\u2019\u00e9conomie : comment aller plus loin ?<\/p><p class=\"postAttachment__fileSize\">78,7 Ko<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;FBF Communiqu\u00e9 de presse - Transformation num\u00e9rique de l\u2019\u00e9conomie : comment aller plus loin ?&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"FBF Communiqu\u00e9 de presse - Transformation num\u00e9rique de l\u2019\u00e9conomie : comment aller plus loin ?\" href=\"https:\/\/fbf.fr\/uploads\/2020\/12\/Communique-FBF-Financement-de-l-immateriel-04122017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger FBF Communiqu\u00e9 de presse &#8211; Transformation num\u00e9rique de l\u2019\u00e9conomie : comment aller plus loin ?<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>\n\n<div class=\"postAttachment\"><div class=\"postAttachment__wrapper\"><div class=\"postAttachment__info\"><p class=\"postAttachment__name\">Synth\u00e8se FBF du colloque : Financement de l&#039;immat\u00e9riel<\/p><p class=\"postAttachment__fileSize\">1,8 Mo<\/p><\/div><a class=\"postActions__action postActions__action--big clickEvent postAttachement_link\" data-wp-interactive=\"fbf\/tracking\" data-wp-context=\"{&quot;category&quot;:&quot;file&quot;,&quot;action&quot;:&quot;download&quot;,&quot;label&quot;:&quot;Synth\u00e8se FBF du colloque : Financement de l\\u0027immat\u00e9riel&quot;}\" data-wp-on--click=\"actions.push\" data-eventcategory=\"file\" data-eventaction=\"download\" data-eventlabel=\"Synth\u00e8se FBF du colloque : Financement de l&#039;immat\u00e9riel\" href=\"https:\/\/fbf.fr\/uploads\/2020\/12\/Synthese-FBF-du-Colloque-Financement-Immateriel-janvier2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"postActions__label\">T\u00e9l\u00e9charger Synth\u00e8se FBF du colloque : Financement de l&#039;immat\u00e9riel<\/span><svg role=\"presentation\" class=\"postActions__icon\" width=\"14\"><use href=\"#download\" xlink:href=\"#download\"\/><\/svg><\/a><\/div><\/div>\n\n<div class=\"author\"><div class=\"author__wrapper\"><img decoding=\"async\" class=\"author__portrait\" src=\"https:\/\/fbf.fr\/uploads\/2020\/09\/1578231572559.jpg\" alt=\"\"><p class=\"author__name\">Beno\u00eet DANTON<\/p><p class=\"author__contact\">bdanton@fbf.fr<\/p><p class=\"author__contact\">06.73.48.80.40<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration bancaire fran\u00e7aise (FBF) a organis\u00e9 une matin\u00e9e d&rsquo;\u00e9changes sur le financement de l&rsquo;immat\u00e9riel, sujet cl\u00e9 de la transformation num\u00e9rique de l&rsquo;\u00e9conomie. Entrepreneurs, banquiers, professionnels du droit et du chiffre, pouvoirs publics, experts, ont ainsi pu dialoguer, progresser ensemble dans la compr\u00e9hension des enjeux, partager un diagnostic et proposer des pistes d&rsquo;am\u00e9liorations souhaitables.<\/p>\n","protected":false},"author":36,"featured_media":19146,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","views":9789,"viewed_at":"1778494559"},"categories":[1707,3348,3356,1582],"tags":[3272,3284],"class_list":["post-13039","communique_de_presse","type-communique_de_presse","status-publish","has-post-thumbnail","hentry","category-communiques","category-industrie-bancaire-francaise","category-innovation","category-rubrique-newsroom","tag-industrie-bancaire-francaise","tag-innovation"],"yoast_head":"<title>Transformation num\u00e9rique de l&#039;\u00e9conomie : comment aller plus loin ?<\/title>\n<meta name=\"description\" content=\"La FBF a organis\u00e9 une 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